Public relations is your most important tool for credibility. It generates rapport, and earns mentions in newspapers, magazines, and social blogs that are highly effective in getting your brand more known than advertising.
If you are a business, there are numerous new opportunities for you to reach out directly to customers, clients and new audiences. To be honest, intriguing, approachable and genuine. To create and distribute interesting content.
Events are the most powerful way of generating publicity, activating new campaigns, attracting stakeholder attention, making a memorable statement to promote, celebrate, acknowledge, commend or reward.