Who we are

A little bit about our story

PAZ Marketing Team

Regional Superheroes


PAZ Marketing offers public relations consultancy, social media planning and events management across the Middle East. Founded in Dubai in 2007, our operations grew from a 2 member team to 10+ professionals representing some of the region’s hottest brands including global automotive, lifestyle and fashion brands in addition to some of the region’s hottest technology start-ups.  Through a network of strategic alliances in Kuwait City, Beirut and Cairo our clients enjoy unrivaled regional presence.

Where we make a difference

  1. Positioning ourselves as an extension of a client’s marketing team
  2. Active members of society as celebrity hosts, TV anchors and columnists
  3. Experience on local and multinational brands
  4. Strong marketing professionals in different fields
  5. Kings of launching start ups having launched 6 of the region’s hottest e-commerce platforms


Management Team


PAZ is headed by a team of experienced individuals in the areas of ATL/BTL/TV Production/Online/PR & Events. They carry a remarkable portfolio having worked for local and international organizations handling clients ranging from government sectors in Dubai and Abu Dhabi to Regional and International clients in different fields.

Gabi Akkawi - CEO

Gabi Akkawi – CEO

Zeina Akkawi - Managing Director

Zeina Akkawi – Managing Director