The customer’s voice has always been one of the most powerful concepts in marketing, and today’s social media platforms are the world’s biggest podium for that voice.
Influencer marketing is the fastest-growing online customer acquisition tactic, beating organic search, paid search and email marketing especially in the Middle East where we’ve seen a massive explosion on Instagram and Snapchat.
- Our services in this domain include:
- Identifying influencers, and ranking them in order of importance
- Marketing to influencers, to increase awareness of the firm within the influencer community
- Marketing through influencers, using influencers to increase market awareness of the firm/brand amongst target markets
- Marketing with influencers, turning influencers into advocates of the firm/brand
- Hiring influencers for an activation and managing their time on ground