Mar 20, 2013

Public Relations – The Past and The Now

-Via PR Daily

The upheaval in technology and media has been advantageous for savvy public relations professionals. As PR executive Beth Monaghan explains in a blog post:

Ten years after the turn of the century “media empires were waning, and PR people were trying to figure out how to communicate with opinionated bloggers who operated under unknown deadlines. As it turns out, this was a boon to creative and ambitious PR people—if you were willing to exchange emails late at night, you could often get a lot more coverage than was possible just a few years earlier.”

The firm Monaghan helms, InkHouse Media + Marketing, released an infographic today that compares PR then versus PR now. Take a look:

PR Then and Now