Three years on, as social media becomes an ever more integrated part of customer relationship strategy, this new infographic looks at the key figures behind the social CRM phenomenon, including:
- 40% of consumers believe social media improves customer service
- Every dollar spent on CRM returns, on average, $5.60
Is ‘social CRM’ more than a buzzword and, if so, is your business ready for it? Oracle provides facts and figures in this new infographic.